Cricket fans, get ready to swing! The BCCI is seeking partners for the 2024 IPL .Become an Official Partner and leverage the tournament’s massive reach to boost your brand. Grab the RFQ by Feb 19th and don’t miss this golden chance!
Calling All Cricket Giants: BCCI Invites Bids for 2024 IPL Official Partner Rights
The excitement for the upcoming Indian Premier League (IPL) season is heating up, and the Board of Control for Cricket in India has just thrown another log on the fire by announcing the release of the Request for Quotation (RFQ) for Official Partner Rights. This is your chance to become a major player in the biggest cricket tournament on the planet!
What are official partner rights
Becoming an official partner of the IPL gives your brand exclusive access to associate itself with the tournament’s immense popularity and reach. This translates to a unique opportunity to tap into a passionate fan base of millions, enhance brand visibility, and forge strategic partnerships within the cricket ecosystem. Think of it as a prime seat in the world’s most electrifying cricket spectacle!
What does the RFQ cover
The RFQ document, available for purchase at a non-refundable fee of INR 5,00,000, lays out the complete framework for becoming an official partner. It details the eligibility criteria, bidding process, rights granted, obligations involved, and other key terms and conditions. By purchasing the RFQ, you gain access to a comprehensive roadmap for navigating your potential partnership with the IPL.
How do I get involved
Any “reputed entity” can grab their cricket bat and step up to the crease. Follow the procedure outlined in Annexure A of the Board of Control for Cricket in India announcement to purchase the RFQ document. Remember, merely buying the document doesn’t guarantee a place in the game. You need to meet the eligibility criteria and comply with all the terms and conditions to be considered for the partnership.
What are the limitations
While the opportunities are vast, there are some restrictions. Annexure B of the announcement specifies certain brand categories that are off-limits for potential partners. Additionally, the BCCI reserves the right to cancel or amend the bidding process at any stage. So, read the fine print carefully before placing your bid!
Why is this a golden opportunity
The IPL is more than just a cricket tournament; it’s a cultural phenomenon. Partnering with it offers unparalleled benefits.
Reach millions of passionate fans: The IPL boasts a massive viewership both in India and globally. Becoming an official partner puts your brand right in front of this engaged audience, opening doors to brand awareness and marketing like never before.
Enhance brand image: Associating with the IPL’s glamour and excitement elevates your brand image. It tells the world you’re a major player, attracting customers, investors, and potential collaborators.
Forge strategic partnerships: The IPL ecosystem is a goldmine of networking opportunities. As an official partner, you get access to a diverse range of stakeholders—other sponsors, franchises, players, and media—that can open doors to exciting business ventures.
Boost employee morale: Being part of the IPL’s magic can energize your workforce and foster a sense of pride within your organization. It’s a great way to motivate your team and attract top talent.
The Final Wicket
The BCCI’s Official Partner Rights offer a golden opportunity to ride the wave of the IPL’s immense popularity and propel your brand to new heights. If you’re a “reputed entity” with a passion for cricket and a vision for growth, this is your chance to grab the bat and hit it out of the park!
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Annexure B
Non-Permitted Brand Categories
- Alcohol Products;
- Betting;
- Cryptocurrency;
- Real Money Gaming (excluding Fantasy Sports Gaming);
- Tobacco;
- E-Commerce Super App;
- Four-Wheeler Passenger Automobile;
- one which is likely to offend public morals such as, including but not limited to, pornography.
